| Handle ↕ | Name ↕ | Platform ↕ | Category ↕ | Followers ↕ | Hrs Since Refresh ↓ | Last Refreshed ↕ |
|---|
This feed is a creative inspiration tool — not a performance dashboard. It surfaces what's resonating on TikTok and Instagram right now, across a curated sample of accounts that US Content Fans are known to follow.
Use it to spot patterns in content formats, themes, and emotional drivers — not to evaluate individual posts or specific creators. A post ranking #1 here doesn't mean it's universally popular with all Content Fans; it means it's performing exceptionally well within our sample.
Audience tastes are naturally broader than any sample. Think of this feed as a directional signal — a way to ask "what kinds of content are pulling people in right now, and why?" — rather than a definitive chart.
Browse the feed for creative inspiration. Pay attention to the 📍 What tags (the content theme or format) and 💡 Why tags (the emotional driver behind the engagement) more than the post itself.
Use the audience modes (the tabs below the main navigation) to filter by fan mode. Each mode represents a different way Content Fans engage. When in Balanced Mode, they're following major brands, media, and voices to stay informed and entertained. When in Discovery Mode, they're looking for extensive perspectives to help share their own POV on emerging trends. And in Focused Mode, they have deeper, more concentrated interests, seeking to invest in the full ecosystem of their passions to fully immerse.
Use the Insights tab for a synthesised view. It clusters the top-performing What themes and surfaces the most common emotional drivers across the full dataset — useful for briefing creative teams.
The feed monitors 1,732 TikTok and 1,205 Instagram accounts — a mix of artists, fan accounts, entertainment, culture, and lifestyle creators that index strongly against Content Fans' audience modes.
Accounts are grouped into categories (Music, Entertainment, Sports, etc.) and tagged with audience affinity scores across five fan modes. These affinities are used to surface the most relevant content when you switch modes.
Each post is scored using a combination of engagement rate, recency, audience affinity, and reach. Engagement rate is calculated against views — specifically (likes + comments + shares) ÷ views — so it measures how strongly viewers actually responded to content they saw, not just how large the account is.
Recency is weighted so that older posts decay in rank over time, even if their absolute engagement numbers are high. The feed is intentionally biased toward what's working right now.
Audience affinity reflects how strongly each account's followers overlap with Content Fan audience modes — accounts with higher affinity to a given mode rank higher when that mode is active. Reach applies a logarithmic scale based on view count, so posts that have actually found a meaningful audience are weighted above micro-posts with very few views, even if those micro-posts have a high relative engagement rate.
In the "All" view, the relative size of each audience mode also influences rank, in order to best represent what a typical Content Fan would encounter.
The DSP Rank tab uses a simplified version of this score — see the footnote on that tab for details.
TikTok data is scraped automatically every few hours. Instagram data is pulled via the Meta Graph API, cycling through accounts at approximately 159 requests per hour. A full pass across all Instagram accounts takes around 9 hours; TikTok is faster. The header timestamps show when each platform's data was last updated.
The "refresh check" link in the top right shows the per-account freshness table if you want to inspect the scraper status.
Apple Music leads blended engagement at 42.4, roughly 53% clear of Amazon Music (27.8) and Spotify (27.7), which finish in a virtual dead heat just a tenth of a point apart. The platforms split cleanly: Apple Music owns TikTok with a 94.8 average against Spotify's 37.8 and Amazon Music's 13.3, while Amazon Music takes Instagram at 38.2 ahead of Apple Music's 28.3 and Spotify's 23.5. The single highest-scoring post is Apple Music's NEXZ "Icons on Icons" clip from Brooke Reese's K-Pop Special on TikTok, at 572.6 with a 21.7% engagement rate.
Daisy Chain Fields is the moment right now, and it is running on guest spots rather than on Olivia Rodrigo's own set — Stevie Nicks appearing for “Landslide,” Alanis Morissette turning up for “Ironic,” Sarah McLachlan on “Angel” in honour of Dolly Parton, Chappell Roan working through “Good Luck, Babe!”, “Casual” and “Pink Pony Club,” and Melinda French Gates walking on stage to double a $10M donation to $20M. It is the widest topic in the immediate slice (8 of the top 50 posts, 15 across the broader landscape) but it is a flash: every one of those posts is a single-night clip from Variety and The Hollywood Reporter, and the festival will be gone from this chart inside a week. What is durable sits just underneath it — Dolly Parton is still pulling 14 posts with no release cycle attached, ENHYPEN's Bloody Paradise rollout is the steadiest fan engine in the set at 2.6% of the broad landscape, and Aaron Parnas's daily news posts lead it outright at 3.1%. The single largest engagement spike belongs to none of them: Lando Norris re-signing with McLaren through 2030 took 811K likes on one F1 post, which is what a settled outcome to a long-running story looks like when a fandom has been waiting on it.
The emotional read is that this audience turns up for membership before it turns up for music. Identity & Belonging leads at 12.7%, and the posts inside it are almost all badge-wearing rather than listening — FC Barcelona's Rodri and Gavi anniversary clips, ENHYPEN member tags, LISA's SaWaDiKa run — people signalling which group they are in. Values & Boundaries is second at 8.6% and is concentrated in one place, Aaron Parnas's daily political digests, which tells us the appetite is for someone to hold a position rather than for the news itself. Emotional Meaning at 6.1% is where music actually lives here, and it is collective and witnessed rather than private: the Daisy Chain Fields singalongs, Sarah McLachlan's “Angel” as tribute, Larobenz's family reaction videos. Private Escape is the smallest driver in the set at 1.6% — the solo-listening, stress-relief use case that streaming pitches hardest is the one this audience is least likely to post about, so any campaign built on it will have to earn its own conversation rather than borrow this one.